The whale of inspiration, an endless voyage
Let inspiration ride the whale’s wake and carry you over the waves.
Chenxin Marketing is a digital marketing company that builds websites, makes content and runs media buying.
We began by building websites for brands. Clients would finish the site and ask “so what now”, and we added social, short video and advertising on top. Today a brand’s identity, website, content and reach can all be finished by the same team — no passing files between several vendors, no reconciling specs in the middle.
Our philosophy
We are a digital marketing company full of creativity and drive. Whether it is building an eye-catching website, planning social content, placing advertising or making a short video take off, we pair flexible, inventive strategy with professional execution so your brand becomes the focus of its market.
How we work
Find the brand’s strengths and think in terms of the whole
From designing the overall identity to planning marketing strategy, we first establish where your brand is strong, then decide what to invest in.
Creative design, motion production, full-media placement
Content and placement are not separate things. How the asset is made, which platform it goes to and which slot it runs in are planned together.
Marketing operations planning
The job does not end when the files are delivered. How it is run after launch, which numbers to watch and what to adjust next round are all in scope.
Save and earn from what you already spend
We help you save and earn from the spending your business already has, instead of opening with a request to raise your budget.
How the team divides the work
Design and marketing team
Design is fully customised to the brief, producing a professional website with real brand recognition rather than a recoloured template.
Consultants
Your website does more than reflect your business; it decides how visitors will interact with you. Turning requirements into specifications is somebody’s job here.
Customer support
Edits and technical support after the site goes live.
Contact details
Chenxin Marketing Co., Ltd. (宸昕行銷有限公司)
3F.-7, No. 188, Sec. 5, Nanjing E. Rd., Songshan Dist., Taipei City 105, Taiwan (near MRT Nanjing Sanmin Station, Exit 2)
Want to know which piece your brand is missing right now?
We look at your website, social and advertising as they stand, and give you a concrete observation plus a suggested order of priority. No sales pitch, and nothing to sign first.
Book a free marketing diagnosis
They arrive — does your website make them want to stay, and can they find how to contact you? Advertising, social and short video bring people in, and in the end they all land on the website. This is where the whole path starts.
We build custom responsive websites for brands — one-page, corporate and shopping cart, all three.
Not a template with the colours swapped. We start from what your business actually looks like and build a site visitors are willing to stay on, where they can also find how to contact you.
What a website can do for you
Wider reach
A website breaks through geographic limits, letting the brand reach customers worldwide and increasing the chances of being seen.
A brand image of your own
A dedicated site shapes a professional image and raises the brand’s credibility and recognition.
Open 24/7
The website runs around the clock, so a customer who finds you in the middle of the night can still leave their details.
More customer interaction
Through the site you can offer immediate responses, support and interaction, strengthening the connection with customers.
The data advantage
An online platform gives you precise analytics, which help you refine both marketing strategy and customer experience.
What is different once it is done
- A stronger brand image
- More customer traffic for the business
- More interaction and higher customer satisfaction
- Higher profit and lower outgoings
- Lower advertising costs
Website specifications
Unlimited traffic and pages
Browsing stays smooth, and you do not have to worry about the site buckling the moment a campaign period starts.
Security and hosting
Hosted on Amazon AWS cloud infrastructure.
AI SEO and an AI editor
Keywords can be added free of charge, and an AI SEO tool and AI editor are built in.
Multiple languages
Multilingual translation is built in, which cuts the risk of wiring up plugins.
A back end that is easy to use
The back end is straightforward to pick up, site content can be adjusted flexibly, and full online training is included (screen recordings and a manual).
Three kinds of website
One-page
One campaign, one product, one period. The goal is unambiguous: get people to scroll all the way down and leave their details.
Corporate site
A full introduction to the company, product lines and services. Suited to brands that need to be findable and trusted.
Shopping cart
Transactions completed directly online.
All three are responsive, so the same content adapts itself to phone, tablet and desktop.
How our team divides the work
Design and marketing team — design is fully customised to the brief, producing a professional website with a strong brand image.
Consultants — they translate your business into a website specification, and that specification decides how visitors interact with you.
Customer support — site edits and technical support after launch.
What the build includes
Written specification
Custom responsive website build.
Feature summary (from an actual project)
- Home / News / Product overview / Product applications / Services / Related links / Contact us
- Every page comes with back-end editing (with a manual), so you can edit and add content yourself
Scope of engagement
- Custom website build and web design
- Copy refinement
- Flow diagrams
- Licensing of the key visual imagery
Tiers
Websites are tiered by form (one-page, corporate, shopping cart) and by functional requirements; the actual specification and quotation are tailored to the brief. If you want to know which one suits your situation, tell us what you are trying to achieve.
Start with what is wrong with your current website.
Send us the URL and we will check the mobile experience, loading speed, basic SEO settings and whether visitors can actually find how to contact you, free of charge. A concrete list, not a canned report.
Request a free website health check
You can send the form in without a website as well — just tell us what you want to build.
How would someone who has never heard of you know that you exist? This is the stage that gets people onto the path: letting people who do not know you yet see you first.
We make short video for brands — writing scripts, shooting, editing and running the accounts.
One asset, spread across TikTok, YouTube, IG and Facebook. Not a 15-second clip cut at random and posted, but work with a persona, a logic behind the topics and a data review afterwards.
Why short video, and why now
The market’s rhythm keeps getting faster
A film used to run for three hours; cinema releases are now squeezed under two. The audience’s patience has been going one way only.
Short video has to reach the point within 2 seconds
In an age where everyone wants things fast, long video no longer holds people.
Long-video platforms are fighting each other
Besides YouTube there are Netflix, iQIYI, Disney+, Prime Video and other streaming services. With only so many hours to go round, more people spend them on the platforms that carry drama and film.
Audiences tire of a show that has run long enough
Creators are forced to keep changing their channel segments and content, and the traffic is still nothing like it used to be.
How our service runs
1. Strategic layout
One asset operated across every platform — full-media platform operation, one video seen on every platform. Keep producing knowledge-led content and build a precisely targeted audience pool.
2. Preparation
- Set the persona
- Position the audience
- Discuss the script direction
- Plan the account
- Benchmarking (analysing competitors)
3. Video assets
- Script planning
- Shooting
- Detailed post-production
4. Post-production
- Trimming the clip
- Picture work
- Title cards
- Subtitles
- Refining the pacing
- Sound effects
- Background music
- Visual effects
- Colour grading
- First cut for the client to review
- Discussing revisions
5. Account warm-up
We handle account creation and warm-up for the client, making sure the account is registered in the safest and most suitable way.
- Account creation: 1 day
- Warm-up: 5 days
- Testing: 1 day
- Note on account creation: a new handset and phone number are required
6. Delivery and review
Once the video is out we read the numbers, find the problems and adjust the direction for the next round.
Types of asset
- Brand promotion
- Product promotion
- Knowledge sharing
- Interactive challenges
- Riding trends
- Hands-on reviews
Tiers
Short-video work comes in three kinds of engagement, chosen according to whether you want someone else to handle it or want to learn how to handle it yourself:
Managed
Three plans by number of videos. Every plan includes planning, scripts, shooting, editing, copywriting and uploading.
- 5 short videos: 1 shoot
- 10 short videos: 1 to 2 shoots
- 15 short videos: 1 to 3 shoots
Knowledge transfer
We do not run it for you; we teach your own team to run it. It covers platform policy, video editing, trending topic selection, monetising an owned audience, script planning and data analysis reviews, plus a review consultant, and questions and reviews are supported during the training period.
Ad placement
We take placement access and run the advertising on your behalf.
The actual package is adjusted to your industry, your goals and the assets you already have. Let’s talk before deciding.
Wondering whether short video suits your brand?
Tell us your industry and what you want to promote, and we’ll give you a specific set of observations and a suggested direction. No hard sell, and nothing to sign first.
Book a free marketing diagnosis
They see you once and forget — so how do you keep them seeing you? That is the stage social covers: giving people a reason to come back.
We look after FB, IG and Threads for brands — thinking up topics, writing copy, producing graphics, scheduling and reading the numbers.
Social does not bring in business just because you post every day. It needs rhythm, it needs content categories, and you need to know which post builds the relationship and which post is there to close. That is the part we do.
Rules of content marketing
What social media management actually does is one thing: it builds up trust.
The rule of time
When a customer is willing to spend time on you, trust rises.
The rule of emotion
When you trigger a positive emotion in a customer, trust rises.
The rule of value
When you give a customer value, trust rises.
Three post formats
Different post formats meet different levels of execution need.
① Text only
Purely a post copywriting service. We write the matching post content from the material you supply.
Benefits: fits the brand’s needs with high precision; saves your time; raises customer affinity and conversion.
② Single-image post
Image and copy both covered: a single image with text written for it.
Benefits: strong visual pull that lifts clicks and engagement; better brand recognition; the key message comes across more clearly.
③ Multi-image post
Image and copy both covered: several images in varied layouts, which can also be combined with Reels short videos, stories and similar variations.
Benefits: varied, interesting content that improves stickiness; more algorithmic weight and reach; builds brand personality and strengthens follower interaction and trust.
Three post content types
Using different post types flexibly according to the brand’s goals is what gives social content its layers.
① Brand and product posts
These set out the features and value of what you offer and lead customers towards an enquiry or a booking.
How: state the advantages as clear bullet points. In an age of fragmented information, let the target audience grasp the point quickly.
② Topical posts
Content matched to the season, a particular holiday or current events, so that it resonates.
How: combine the issue of the moment with the brand’s tone, keep the language positive and warm, and match the graphic palette to the brand colours so the target audience makes a positive association.
③ Campaign posts
Ideas for online campaigns — free consultations, early-bird offers, referral discounts and the like.
How: anything involving pricing, booking offers, giveaways or prize draws that needs a further step of conversion is a straight sales post. Compared with a softer post, the emphasis is on closing.
How the service runs
1. You supply the material
You give us the product or service overview, product photos and the logo.
2. Cue sheet
We produce a content outline in about 2-3 days, so you can check the direction first.
3. Production starts
Once it is confirmed we produce the graphics and write the copy, which takes about 5-7 working days.
Professional execution, quality maintained, interaction improved, time saved.
Tiers
Social media management is tiered into five levels by monthly post count and by the mix of post formats, from all text, to text plus single-image, to all single-image, through to mixes that include multi-image posts. Every tier contains a fixed ratio of product posts, mood posts and campaign posts.
The actual mix and the quotation are tailored to where your brand is now and what it is aiming for; talking to us directly is faster.
And what about LINE?
Running a LINE official account works very differently from FB, IG and Threads — it is not about being found by an algorithm, it is about the people who have already added you as a friend. Setup, rich menu design and rich message management are covered on a page of their own: LINE official accounts and owned-audience operation.
Want to see how we would plan it for you?
Leave us your brand and your current social accounts, and we’ll give you suggested content categories, a month of post-topic directions and the numbers we would track. If it turns out not to be a fit, that’s fine.
Book a free marketing diagnosis
FB and IG are there to be seen by more people; LINE is there to keep hold of the people who have already seen you. Once a customer adds your official account, your message is a notification that lands straight on their phone.
We split running a LINE official account into three layers: setup, rich menu design and rich message management. You can take one layer only, or carry on through all of them.
Setup
Once the account exists, everything that should be configured gets configured — a lot of brands’ official accounts achieve nothing because the customer adds them as a friend, the screen is blank, and there is no clue what the next step should be.
Set up the basic information
Basic fields such as phone number, introduction, opening hours and address.
Set up the greeting message
The first message a customer sees after adding you as a friend. Use it to steer them towards one specific action, rather than only saying “welcome”.
Set up auto-reply messages
Keyword auto-replies. They take work off your hands and let consumers find out what they need quickly, without waiting for someone to answer.
Configure 3 multi-page messages
Services, branches, a digital card and other uses can all be configured. The large-format interaction helps customers browse the information more clearly.
Help configuring the rich menu
We attach the rich menu to the account and set where each cell links to. This does not include the visual design of the menu; design is the next layer of service.
The account has to be opened first, and we need back-end access.
Rich menu design
A rich menu is like a restaurant’s basic menu — the customer sees it the moment they open the chat, and it usually gets better click-through than a text message.
We design to the brand’s tone rather than recolouring an off-the-shelf template. Layouts fall into two classes, large and small, each with several cell configurations to choose from; fewer brands currently use the small layout, so we usually suggest going with the large one.
Rich message management
Once the menu is set, the next thing is having something to send on a regular basis. Rich message management comes in two formats:
Single rich message
One message with one key visual, suited to communication with a single message and a single entry point.
Multi rich message
A multi-cell layout where each cell can link somewhere different, suited to presenting several campaign periods or several products at once.
Both formats include copywriting, image production and a closing report.
The data that comes with each cycle
Platform analytics, the data itself, an overall post analysis, and recommendations for the next cycle. You can only tell what to adjust next time if you can see the numbers.
How the layers combine
The three layers can be taken on their own or combined. Which layers you take, and how many rich messages go out each cycle, are tailored to where your brand is now, the size of your audience and what you are trying to achieve — it is faster to talk to us directly.
Be a community with some warmth to it.
Start by looking at the state of your account
Show us your LINE official account and we will check three things by hand: whether the greeting message after someone adds you actually catches them, whether the common questions could be dealt with by auto-replies, and where the rich menu currently leads. Then you get a concrete observation and an order of priority.
You do not need to prepare any files beforehand, and you do not need to give us access first.
Free LINE official account health check
From desserts and tea to food service and traditional industry, every website is designed afresh, not a template with the colours swapped.
If you are not sure which stage you are breaking at, just ask.
Fill in one form and we will look at your situation before replying — no canned quotation fired straight back. What you get is an observation on where you actually stand: of your current website, social accounts or short video, which stage is worth fixing first.
Contact us directly
Phone
0918-506-285
Email
[email protected]
Address
3F.-7, No. 188, Sec. 5, Nanjing E. Rd., Songshan Dist., Taipei City 105, Taiwan
Near Exit 2 of MRT Nanjing Sanmin Station
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